Recently, I wanted trying to figure out how does to use Facebook to improve my blog. In particular, I’m tried to focus on how to:
- Increasing traffic to my blog.
- Build high target traffic.
- Improve my brand and establish myself as an authority.
Of course, if you do not have one of these three things will become very hard to have success as blogger. These three point are all important aspects you need to develop if you want to becoming a successful blogger.
Facebook Worth It
First and foremost, is very important to figure because Facebook should be the right choice and why we need to pay attention.
Having read a great deal of other articles on internet, I can summarize Facebook through these data:
- Facebook have over 300million active users around the world.
- Average time spent on Facebook is 20minutes a day against 00 minute spent on any website.
Also, here are an astonishing graphics from Google trend. As you can see, I’ve compared Facebook vs Twitter.
So, how us bloggers can take advantage from it? In this little guide I will show you how to benefit from this great site.
I can attest that just one month, Facebook derived an huge amount of traffic to my blog the3dtechnologies. Watch the image below. As you can see the most interesting part of this data includes a lowest bounce rate (52.32%), but in particular the most average time spent on the site (04:05).
Of course, you can interpret these numbers as you want, but if you don’t try it you won’t know what Facebook can do for you
Facebook Group vs Facebook Fan Page: What’s Better?
You can engage with people on Facebook is three ways:
- Create your Personal Profile
- Create a Group
- Create a Fan Page
When you create your primary account with Facebook the first thin you create is your personal profile. Here, you can engage with your friends, write wall post, send email, receive comment, and so on.
Of course, you may just use your personal profile to Searchenginejournal has an interesting post that explain the differences between a Facebook Group and a Facebook Page, here is a short snippet from the full article that explain their bottom line.
- Pages are generally better for a long-term relationships with your fans, readers or customers;
- Groups are generally better for hosting a (quick) active discussion and attracting quick attention.
How to Create a Facebook Fan Page?
There are something to keep in mind when you create your Facebook fan page. Remember that you can not change the name of your page once you’ve created it. So, put some through into the name of your page before to choose it.
Also, keep in mind that your Facebook page could be ranked at the top Google position as well.
Unfortunately, that was a mistake I’ve made when I’ve chooseed the name of my page. Instead of choose “the3dtechnologies” as fan page name, I could pick for example “build a business online” could be quite good.
Now, are you thinking which logo or picture upload? Imagine you’re a fans of a blog or website, which would you rather interact with? A logo, or the actual person you’re engaging in conversation with?
If you have a blank wall you don’t get any fans. So, make sure to update your status every day.
The Facebook Welcome Page
As many sites, Facebook let you to create your own landing page. This is an important part if you want to convert new visitors into fan.
Usually, when people come to your fan page will be taken straight to your wall, which is ugly and doesn’t really tell people exactly what to do.
Facebook let you create a welcome Page or landing page, that only new visitors will see first. You can add whatever you want on this page. It is a blank html page (about 760 px wide), so If you have a subscription form you can easily throw that in there too.
Here, my welcome page:
Below I’ve put the exact step to create a landing page on Facebook, and make sure that new visitors will see first:
- Add Facebook App Static FBML. Click here
- Click “Add to my page” button.
- Back on your fan page and on the left sidebar(below your logo) click on “Edit page”
- On the “static FBML” option click on “edit”
- Now, you will see a box for your title and a main content area.(Note: Don’t enter anything yet, it seem like there be a bug when creating the first page).
- So, Click on “Add another FBML box” at bottom.
- The new page called “FBML1″ will be added to list at bottom of page.
- Click “edit” against it.
- Now, enter the title for your page, and your html for main content. Save it.
- Now add your page to a tab. Go back to the step 4 and on FBML choose “Application setting”, than click “Add” against tab.
- Go back to the main page and add the tab “welcome” That it!
- Now, if you want that only new visitors will see first, go back to the step 4 and choose “Wall Settings” and choose “Default Landing Tab” as “welcome”
Add Facebook On Your Blog
There is different way you can use to bring Facebook on your blog and improve your Facebook experience.
The Share Button – Similar to Tweet meme / Retweet button, the Share Button is the easiest way to allow your content to be shared on Facebook
The Fan Box – The Fan Box is a widget that allows Facebook Page owners to shows either picture of your fans fan, and latest updates from their own website.
The Fan Box lets users:
- See how many users are already fans, and see some of their friends who are
- Read recent posts from the Page
- Become a fan with 1-click without needing to visit the Page
Facebook Connect – Facebook Connect is a powerful set of APIs for developers that lets users bring their identity and connections everywhere. I recommend to read this great article to know more: